Conventional (Greed Driven)

Ecological (Community Driven)

Goal

Merely to make a large profit

To meet community needs & aspirations

Means

Land speculation & community exploitation

Land nurturing & community empowerment

Financial
Resources

Borrowing from anywhere - mostly banks, with profits exported

Ethical investment & LETS - returning resources to the community

Material
Resources

Anything convenient - market driven, expedient, capital intensive

Carefully selected - healthy, environmentally responsible, region specific, labour intensive

Politics

Exclusive, sometimes corrupt, expedient, ego-centric

Inclusive - ethical, open process, eco-centric

Nature & people treated as the fuel of economic activity

The economy in service of the community & the ecology